AI Insights · Timothy · July 2022
Performance of Top 5 Reference Apps in New Zealand for Q2 2022
Explore the performance trends of the top 5 reference apps in New Zealand during Q2 2022, including weekly downloads, revenue, and active users.
During the second quarter of 2022, the top 5 reference apps in New Zealand demonstrated varied performance trends across downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, offers insights into the mobile app landscape for this category.
MyHeritage: Family Tree & DNA saw its weekly revenue peak at approximately $1.9K at the end of March, followed by a drop to around $755 in early May. Weekly downloads showed a consistent range, peaking at 312 in early June. Weekly active users started at 1.1K at the end of March and experienced a slight decline to 916 by the end of June.
Ancestry: Family History & DNA experienced a steady increase in weekly revenue, reaching about $1.5K in the final week of June. Weekly downloads saw fluctuations, peaking at 299 in early June. Active users showed a gradual increase from 613 at the end of March to 778 by the end of June.
Hallow: Prayer & Meditation had fluctuating weekly revenue, with the highest revenue of $668 in mid-April. Downloads varied significantly, peaking at 270 in mid-April. Active users showed a peak of 424 in late April before stabilizing around 285 by the end of June.
Glorify | Prayer & Devotional maintained steady weekly revenue, reaching a high of $452 in late May. Downloads were robust, peaking at 853 in early May. Active users consistently increased, starting at 6.4K at the end of March and reaching 8.4K by the end of June.
Night Sky exhibited a significant revenue spike to $481 in early June. Downloads showed a notable increase, peaking at 1.0K in mid-June. Active users also surged, reaching 1.1K in mid-June before settling at 792 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
